Via the power of the internet two presumably disgruntled Domino's employees single handedly marred the reputation of a once respected franchise within a matter of days with their release of a video showing them tainting their food deliveries in various ways.
“It’s the toughest situation for a company to face in terms of a digital crisis.” explains Paul Gallagher, managing director and a head of the United States crisis practice. Various peace-keeping efforts had to take place in terms of formal apologies, an explanatory youtube video featuring the cheif executive and even a separate Twitter account reserved simply for fielding the many questions everyone had.
This once again reaffirms the massive power of big-name websites like youtube and twitter not only for pushing contagious media but for the cleanup process that might have to follow. It really makes you think of just how far something like this can go if you have something that people get worked up about.
source: http://www.nytimes.com/2009/04/16/business/media/16dominos.html?partner=rss&emc=rss
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